BEST PRACTICE – EXPLAINED

Avis, the car rental company uses everyday relevant rewards to show how much they appreciate their customers. During the summer season, they give a free Coke zero or ice-cream to their customers when they picked up their rental car keys. Their customers could redeem the printed, unique voucher in nearby convenience stores.

Example with Ice-cream redeemable in Narvesen, 7-Eleven, and Shell/7-Eleven stores.