Resources

  • Resources

    • We’ve got 101 ideas to show you!

    COFFEE SUBSCRIPTION

    With Coffee Company´s app you can buy subscription plans that allow you to pick up a coffee once per day. Have a look at this ideas-to-go.

    Learn more →

    THE “FRESH” APP PROGRAM

    You are a "foodvenience" retailer considering to launch or upgrade your app customer program. Have a look at our recommendation.

    Learn more →

    CUSTOMER PROGRAMS

    You are a "foodvenience" retailer considering to launch a customer program. Or maybe upgrading your existing. Read our recommendation.

    Learn more →

    FAST TRACK CAMPAIGN IDEA

    Fast track your summer campaign with our fast-track campaigns product. Drive sales and engage with gamification.

    Learn more →

    FAST TRACK LOYALTY IDEA

    Fast track your summer campaign with our fast-track loyalty product. Drive sales, engage and build digital distribution and get repeat visits.

    Learn more →

    CAR WASH SUBSCRIPTION

    With Carwash Company´s app you can buy subscription plans that allow you to wash your car once per day. Have a look at this ideas-to-go.

    Learn more →

    RED BULL VOUCHER CHATBOT

    Red Bull Switzerland creates a chatbot to deliver unique coupons via SMS, e-mail or into the k kiosk app. Consumers redeem in k kiosk.

    Learn more →

    CIRCLE K SPIN and WIN

    Circle K runs an exciting spin & win campaign with Coca-Cola in Norway with POLO as main prize - and lots of rewards to redeem in-store.

    Learn more →

    CIRCLE K FAST TRACK LOYALTY

    Circle K runs exciting play once per day scratch & win campaign in Lithuania with attractive prizes and lots of rewards to redeem in-store.

    Learn more →

    CIRCLE K FAST TRACK CAMPAIGNS

    Circle K runs exciting wash & win campaign in Norway with e-Golf as main prize - and lots of rewards to redeem in-store.

    Learn more →

    24SEVEN RAID RECRUITS

    Celebrating their 24Seven day 24Seven did a massive recruitment campaign around 24th of July - with meal deals at Rs 24.

    Learn more →

    VITUSAPOTEK FAST TRACK CAMPAIGNS

    Vitusapotek runs exciting buy & win campaign in Norway. Consumers can win lots of rewards and deals to redeem in-store.

    Learn more →

    PREPAY SOLUTIONS FOR B2C AND B2B

    Let customers commit purchases outside of store - online and in app. How to capture B2C and B2B opportunities with our tech.

    Learn more →

    EMPOWERING CUSTOMER CHOICE

    Personalisation can be customer driven. Allow your customers to pull for the content they want, rather than always think you know best.

    Learn more →

    HOW TO USE LANDING PAGES

    Get inspired by some ideas on how to use landing pages as starting point for distributing unique coupons, games or surveys

    Learn more →

    ENABLE DIGITAL FOODVENIENCE

    You are a supplier or wholesaler with ambition to enable single and multi-operating coffee & food-to-go shops take advantage of digital marketing.

    Learn more →

    ACTIVATING ADS ON OUT-OF-HOME

    You are running ads on out-of-home boards and want to activate this media spend to drive brand engagement and traffic to store.

    Learn more →

    USING STAMPS AS REWARD

    Stamps are the retailer´s own currency. Learn how you can use stamps in smart ways to motivate and reward your customers

    Learn more →

    SHOP IN APP WITH APPLE PAY

    In cooperation with Apple, we can enable a very fast shop experience. Customers buy products immediately from the product pages.

    Learn more →

    PUSH NOTIFICATION BEST PRACTICE

    You are likely to be sending too few push notifications. Learn how Mother Dairy use push extensively to boost customer engagement and retention.

    Learn more →

    MESSENGER CHATBOT

    Coca-Cola Switzerland creates a chatbot to deliver unique coupons directly into Facebook Messenger. Consumers redeem in k kiosk.

    Learn more →

    APP OPENINGS BY DESIGN

    Mother Dairy´s app program is designed to drive app openings every day by their engaged customers

    Learn more →

    STUDENT COFFEE WITH SURPRISES

    Narvesen adds surprise and delight to their student coffee stamp card. The coffee card is exclusive to students that opt-in.

    Learn more →

    DEALS FOR STUDENTS ONLY!

    7-Eleven attracts students with exclusive multi-use coupon offers on sandwiches, bakery, juices, hot drinks and frozen yoghurt.

    Learn more →

    WIN FOOTBALL TICKETS

    Coca-Cola connects with consumers on a local level offering them the chance to win tickets to their football team´s next home match.

    Learn more →

    IN-STORE ENGAGEMENT

    Powerade uses simple games to engage shoppers in-store. Scratch and win brand new and fancy sport watches from Polar.

    Learn more →

    APP PROGRAM ON-BOARDING

    7-Eleven uses activation rules to onboard their app customers. Survey capture customer insights and a game leads to their stamp cards.

    Learn more →

    PREPAID MILK SUBSCRIPTION

    Consumers could prepay using the Paytm app a milk subscription of 30 500 ML milk pack and pick up one per day at a Mother Dairy booth.

    Learn more →

    ENGAGE YOUR APP USERS!

    Independence day in India is a good context for launching an engaging app campaign. Learn about Mother Dairy´s cool memory game!

    Learn more →

    IT´S A MATCH ON TINDER!

    Coca-Cola hooks up with Tinder in this successful activation. Swipe right and get a free Coca-Cola Zero Sugar. And it does not stop there...

    Learn more →

    WHO WILL WIN TODAY`S MATCH?

    Coca-Cola transforms a couponing activity into a highly engaging campaign in context of the Euro football championship.

    Learn more →

    SMART APP RECRUITING

    The 7-Eleven Denmark ‘Juiceman’ campaign was communicated through paid or earned media. Customers could get a free coupon.

    Learn more →

    FACEBOOK SOCIAL TRIAL

    10% of all Danish teenagers in the target group tried a Coca-Cola zero during the campaign period. The activation starts on Facebook.

    Learn more →

    WIN FESTIVAL TICKETS!

    Coca-Cola connects with consumers during summer festival season giving them a chance to win festival tickets when buying coke with their kebab.

    Learn more →

    IT´S CHRISTMAS TIME

    Get inspired with some cases showing what our customers have done over the years during Christmas season. Copy with pride!

    Learn more →

    7UP ENGAGE WITH GAMIFICATION

    7UP engages with consumers in India using gamification. Consumers received a memory game with a new chance to win every day!

    Learn more →

    TROPICANA FRUTZ ACTIVATION

    Pepsico runs a summer outdoor activation across Mom n Pop stores in Delhi NCR sampling the new product Tropicana Frutz.

    Learn more →

    SPENCER´S RETAIL DRIVES FREQUENCY

    Spencer´s Retail, the high-end grocer in India runs a frequency building campaign in their stores driving weekly consecutive visits

    Learn more →

    COSTA COFFEE DRIVES FREQUENCY

    Costa Coffee India uses SMS coupons and automatic follow-up couponing to drive re-purchase and increased frequency of visits.

    Learn more →

    ARLA MOVE FOR ACTIVE PEOPLE

    Arla MOVE activation on Facebook allowing consumers to assess their exercise levels and receive a voucher on a new Arla MOVE product.

    Learn more →

    POKEMON GO STYLE SAMPLING

    Tine activated consumers with an innovative location-based app during summer periods across three years sampling their summer products.

    Learn more →

    SAMPLING VIA SNAPCHAT

    Coca-Cola Company runs innovative sampling activity via Snapchat together with their agency Carat. Samples are redeemed in Narvesen.

    Learn more →

    RED BULL ENGAGE WITH GAME

    Red Bull placed banner ads on Facebook and took consumers to a fun game. Consumers that won got a free Red Bull to pick up in 7-Eleven.

    Learn more →

    BURN ACTIVATES BANNER ADS

    Burn reached their target consumers with banner ads and got them into a nearby 7-Eleven store for free trials via SMS vouchers.

    Learn more →

    CARLSBERG BEER TO THE MATCH?

    TV2 Fan page engages Danish consumers during EURO where they can win cold Carlsberg beer to the match.

    Learn more →

    FANTA ACTIVATES FOLLOWERS

    Fanta activated their Instagram followers and got them in-store for a free Fanta. Immediate at redemption the fan base got a survey via SMS.

    Learn more →

    FANTA ACTIVATES OUT-OF-HOME

    Fanta activated out-of-home ads with a simple, powerful campaign allowing consumers to text Fanta to a short number for a free Fanta.

    Learn more →

    COCA-COLA MATCH YOUR SPOTIFY

    Cool Coca-Cola Zero Sugar activation allowing consumers to match their Spotify list with a playlist with Eurovision songs only.

    Learn more →

    PEPSI MAX TASTE CHALLENGE

    Pepsi Max wanted to prove that amongst Norwegian consumers they were just as popular as their red competitor.

    Learn more →

    FROM FACEBOOK TO MULTIPLE TRIALS

    Coca-Cola moved the consumers from Facebook to the 7-Eleven store and back into the store for trials multiple times!

    Learn more →

    REWARD SELFIES (SELF-ICE-CREAM)

    Mediacom for Diplom, Norway´s largest ice-cream brand did an innovative summer campaign capturing Instagram selfies.

    Learn more →

    FROM BOOKINGS TO FREE COKE ZERO

    Hotels.com engages with consumers together with Coca-Cola Company. Customers that book with hotels.com receive free Coke Zero!

    Learn more →

    FLAX ADVENT CALENDAR

    Norsk Tipping advent calendar activated from banner ads. Consumers won flax vouchers - a lottery game - to redeem in-store.

    Learn more →

    SPIN THE BOTTLE IN THE BANNER AD

    Innovative banner ad activation where consumers can spin the bottle directly in the banner and win a free sample.

    Learn more →

    OUTDOOR SUMMER ACTIVATION

    Carlsberg runs a summer outdoor activation across Norway sampling Solo softdrinks to redeem in Narvesen stores.

    Learn more →

    COKE LIFE MATCH ON TINDER!

    Coca-Cola hooks up with Tinder in this activation. Swipe right and get a free Coca-Cola Life to redeem in any Pressbyrån store.

    Learn more →

    SAMPLING VIA BANNER ADS

    bonaqua teamed up with Schibsted, an international media group, to sample new tastes of bonaqua via mobile banner ads

    Learn more →

    FUN FANTA GAME ENGAGES

    Fanta activated mobile banner ads with a fun game allowing consumers to win free Fanta vouchers to redeem in convenience stores.

    Learn more →

    RED BULL GAME ENGAGES

    Red Bull placed banner ads on Facebook directing consumers to a fun "Find Willy" game. Winners got a free Red Bull to pick up in 7-Eleven.

    Learn more →

    ARLA OUT-OF-HOME ACTIVATION

    Arla activated consumers with out-of-home advertisment driving sampling of their new Good2Go product.

    Learn more →

    OUT-OF-HOME ACTIVATION

    Diplom-is activates consumers during summer with out-of-home advertisement. Vouchers can be redeemed in Narvesen stores.

    Learn more →

    BEACON TRIGGERED VOUCHERS

    Coca-Cola uses beacons in cinema locations to trigger in-app banners and use re-targeting to offer cinema tickets to the same consumer later.

    Learn more →

    BANNER AD ACTIVATION

    bonaqua reached their target consumers with banner ads and got them into a convenience store for free trials via digital vouchers.

    Learn more →

    SEND A COMPLIMENT

    Coca-Cola Company allowed consumer send friends a Christmas compliment together with a free Coca-Cola to redeem in Narvesen.

    Learn more →

    FOOTBALL CAMPAIGN

    Carlsberg and 7-Eleven teamed up in Denmark during EURO championship driving Carlsberg drinks purchases in 7-Eleven stores.

    Learn more →

    ENGAGE WITH YOUR EMPLOYEES

    Some cool cases where retailers are using different concepts to engage with their own employees. Check them out!

    Learn more →

    STAMP CARD CASES

    Some cool cases where retailers and brands are using select prize to engage with their customers. Check them out!

    Learn more →

    SURVEY CASES

    Survey can be used for many purposes. Get inspired by different cases from our customers!

    Learn more →

    WHEEL OF FORTUNE CASES

    Some cool cases where retailers and brands are using wheel of fortune games to engage with their customers. Check them out!

    Learn more →

    TAP IT! GAME TEMPLATE CASES

    Some cool cases where retailers and brands are using Tap it! games to engage with their customers. Check them out!

    Learn more →

    SCRATCH & WIN CASES

    Some cool cases where retailers and brands are using scratch card games to engage with their customers. Check them out!

    Learn more →

    MEMORY GAME TEMPLATE CASES

    Some cool cases where retailers and brands are using Memory games to engage with their customers. Check them out!

    Learn more →

    FALLING OBJECTS GAME CASES

    Some cool cases where retailers and brands are using Falling objects games to engage with their customers. Check them out!

    Learn more →

    CATCH`EM GAME CASES

    Some cool cases where retailers and brands are using Catch`em games to engage with their customers. Check them out!

    Learn more →

    COUNTDOWN TILES CASES

    Some cool cases where retailers and brands are using our countdown tiles game template to engage with their customers. Check them out!

    Learn more →

    THREE STEPS GAME CASES

    Some cool cases where retailers and brands are using our three steps game template to engage with their customers. Check them out!

    Learn more →

    BRANDING IMAGES CASES

    Some cool cases where retailers are using branding images in their customer program app. Check them out!

    Learn more →

    MANUAL REDEMPTION CASES

    Some example cases where our customers are using manual redemption method. Check them out!

    Learn more →

    RECRUIT A FRIEND CASES

    Some cool cases where retailers are using recruit a friend to drive app recruitment. Check them out!

    Learn more →

    COCA-COLA IN HORECA

    Coca-Cola connects with consumers in HORECA offering them the chance to win iPhone X and other exciting prizes.

    Learn more →

    EVERYONE LOVES FOOTBALL!

    Some cool cases where retailers and brands are using our games to engage consumers around football. Check them out!

    Learn more →

    WEB LINK CONCEPT CASES

    Some cool cases where retailers and brands are using our weblink feature to engage with their customers. Check them out!

    Learn more →

    LUCKY TILES GAME CASES

    Some cool cases where retailers and brands are using Lucky Tiles games to engage with their customers. Check them out!

    Learn more →

    SLOT MACHINE CASES

    Some cool cases where retailers and brands are using slot machine games to engage with their customers. Check them out!

    Learn more →

    CRACKER GAME CASES

    Some cool cases where retailers and brands are using our cracker game template to engage with their customers. Check them out!

    Learn more →

    POPPING BALLOONS CASES

    Some cool cases where retailers and brands use popping balloons games to engage with their customers. Check them out!

    Learn more →

    Everyday Relevant Rewards: SAMSUNG

    Samsung uses every-day relevant rewards to show their partners and customers how much they appreciate them!

    Learn more →

    Everyday Relevant Rewards: Qatar Airways

    Qatar Airways uses every-day relevant rewards to show their partners how much they appreciate them!

    Learn more →

    EVERY-DAY RELEVANT DEALS

    DSB, the Danish train operator uses every-day relevant deals to show their customers how much they appreciate them!

    Learn more →

    TREAT CUSTOMERS WITH FREE COFFE

    NSB, the Norwegian train operator uses every-day relevant rewards to show their customers how much they appreciate them!

    Learn more →

    TREAT CUSTOMERS WITH FREE COFFEE

    Flytoget, Oslo´s airport express train uses every-day relevant rewards to show their customers how much they appreciate them!

    Learn more →

    REWARD DESIRED BEHAVIOUR

    After reading 3 articles during morning hours Schibsted readers gets a free coffee to redeem in a nearby convenience store

    Learn more →

    EVERYDAY DEALS

    Schibsted customers can enjoy 1/2 price coffee at Narvesen and 7-Eleven convenience stores using the Aftenposten app.

    Learn more →

    SAS TREATS FREQUENT FLYERS

    SAS uses relevant rewards to show their customers how much they appreciate them! SAS sends out vouchers on magazines.

    Learn more →

    FREE WATER FOR FOLLOWERS

    bonaqua teamed up with djuice to sample free bonaqua to their Facebook followers. A Facebook post led to a landing page.

    Learn more →

    Everyday Relevant Rewards: Avis

    AVIS the car rental company uses every-day relevant rewards to show their customer how much they appreciate them!

    Learn more →

    Everyday Relevant Rewards: Air France KLM

    Air France KLM uses every-day relevant rewards to show their partners and customers how much they appreciate them!

    Learn more →

    Everyday Relevant Rewards: Tele2

    The Swedish telco Tele2 uses every-day relevant rewards to show their customers how much they appreciate them!

    Learn more →

    NO PAPER TODAY? HERE YOU ARE

    Customers that experience that they did not get their newspaper can order mobile vouchers to pick up one in a convenience store.

    Learn more →

    CONNECT WITH CUSTOMERS

    Some cool cases where brands are using games, coupons or surveys to facilitate connections between their customers

    Learn more →

    TUI TREATS THEIR CUSTOMERS

    TUI uses relevant rewards to show their customers how much they appreciate them! The treat is a free coffee and bakery items.

    Learn more →