BEST PRACTICE – EXPLAINED

SAS uses every-day relevant rewards to show how much they appreciate their customers in the age group 18-27. The day of flight SAS sent a 50% off voucher on a magazine to their customers via SMS. Men got two types of offers and women two different magazines. Their customers can redeem the unique, single-use voucher in Narvesen convenience stores either at the airport, train stations, metros or high-street.

The voucher was valid for 7 days. At redemption in-store the customer instantly got a personal offer to subscribe on the specific magazine.