BEST PRACTICE – EXPLAINED

24Seven did a massive recruitment campaign around 24th of July – the 24Seven day. Celebrating their day 24Seven did meal deals for Rs 24 and lots of other exciting deals at the same price point. The campaign was communicated in-store and on Facebook and customers downloaded the app and joined the program.

On Facebook the campaign was communicated:

In-store activations:

Multiple offers in the app – all focused around Rs. 24: