BEST PRACTICE – EXPLAINED

Spencer´s Retail, the high-end grocer in India runs digital campaign with purpose of driving frequency and weekly visits.

For every weekly purchase and use of the single-use coupon a follow-up coupon is issued with + 7 days to expiry. The next week the discount is larger and it grows every consecutive week until week 5 where a group of items are free. If a coupon is not used the consumer falls back to the week 1 deal.