BEST PRACTICE – EXPLAINED

Pepsico India sampled the new Tropicana Frutz product across Mom n Pop stores in South India.

Branding done in select Mom n Pop stores. To receive your free sample of Tropicana Frutz give a missed call to 9555094444.

Every consumer that redeemed the unique coupon received an immediate follow-up survey.

In-store the merchants used a Pepsi branded merchant app and scanned the single-use coupons.