BEST PRACTICE – EXPLAINED

Diplom-is teamed up with Narvesen in Norway to engage with their target group consumers through out-of-home ad activation and on Facebook.

Consumers could text Ice cream to a short number to receive a free Ice-cream voucher via SMS to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use.

See a video presentation of the case here: