BEST PRACTICE – EXPLAINED

Coca-Cola Company made a branded profile for Coca-Cola Life on Tinder. A swipe to the right worked as an opt-in to get more information – and the user got a match with Coca-Cola Life. In their Tinder inbox the consumer was encouraged to click the URL to a landing page where they could enter their mobile number and receive a mobile coupon via SMS. The single-use, unique coupon was for a free Coca-Cola Life to redeem in any Pressbyrån store in Sweden.