BEST PRACTICE – EXPLAINED

Arla and 7-Eleven (Reitan Convenience) teamed up in Denmark to engage Facebook followers with the opportunity to win a voucher on a new Arla Move product.

Facebook banner ads activated the consumer and led them to a questionaire where they were asked about exercise levels and what they typically eat after workout. And a reward is given to promote the new ”MOVE” product. The voucher could be redeemed in a 7-Eleven store nearby.

See a video presentation of the case here: