BEST PRACTICE – EXPLAINED

bonaqua teamed up with djuice, a telco operator part of Telenor Group that is focused on young people. bonaqua wanted to reach out to the djuice customers and sample the new taste bonaqua apple.

djuice posted on their own Facebook page and directed people to a landing page where the djuice followers could type in their mobile number to receive a unique, single-use coupon for a free bonaqua apple. The voucher could be redeemed in Narvesen´s network of 400 convenience stores in Norway.

See video presentation of this case here: