BEST PRACTICE – EXPLAINED

Fanta teamed up with 7-Eleven, Shell 7-Eleven and Narvesen in Norway to engage with their target group consumers through out-of-home ad activation.

Consumers could text Fanta to a short number to receive a free Fanta voucher via SMS to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use.

See a video presentation of the case here: