BEST PRACTICE – EXPLAINED

Coca-Cola Company and Pressbyrån (Reitan Convenience) teamed up in Sweden to engage consumers around the Eurovision song contest.

Consumers were led from banners on Facebook to Spotify where they could automatically match their personal Spotify history against a Eurovision playlist. The better match the better offer they would get on a Coca-Cola Zero Sugar.

By typing in their mobile number on the web page the consumers got a mobile voucher via SMS.