BEST PRACTICE – EXPLAINED

Vitusapotek did a buy & win campaign where all media communication was about a clear message: shop with Vitusapotek and get the chance to win Bergans products worth 10.000! Across medias this message was delivered. And in-store the campaign was promoted.

Customers that made purchases received a printed voucher with a unique code. On the printed voucher a landing page was communicated “vitusapotek.no/sommer” and here the code was validated. Once validated the customer could type in their mobile number to receive a digital scratch card via SMS.

The customer scratch and instantly wins – if they´re lucky! If they won the gift card a survey was issued to the user to capture name, address and e-mail.

Customers won prizes such as a free product. The rewards they could redeem in a Vitusapotek store close to them.

In most cases customers got a consolation prize – a good deal to redeem in-store.

The redemption process was simple, using our manual method where customers click a “redeem now” button in-store.

Lots of different products were used as prizes and Vitusapotek focused on getting customers back into the store with deals and not just free product vouchers.