BEST PRACTICE – EXPLAINED

K kiosk and Red Bull Switzerland did another round of chatbot campaign this summer. From the k kiosk app – and on mywings.redbull.com they activated the shopper with a simple chatbot asking the consumers if they desired a free Red Bull.

The consumer could choose in what channel she preferred to get the voucher; e-mail, SMS or into the k kiosk app. Below the flow is shown for a consumer that choose e-mail.

After receiving the voucher on e-mail it was made simple to post on Facebook or to Tweet to friends about the campaign.

If the consumer chose to receive the voucher via SMS the flow was:

If the consumer chose to receive the voucher via APP the flow was:

These are screens from an earlier round using the same chatbot.