In February – April 2018 we helped Circle K Norway fast-track digital with a car wash activation campaign titled “wash & win”.
Watch the below Retail Vision video with Dan Munford featuring Jacob Schram, Circle K´s Group President Europe, Christoffer Sundby, BU leader Circle K Norway and Mats Danielsen, CEO Liquid Barcodes. The video showcase the “wash & win” campaign (04:35-08:45), as well as it gives a broader insight into Circle K´s strategic agenda on EV, fresh and healthy food options and digital innovation.
Circle K is one of NACS International Convenience Retailer of the Year 2018 finalists and this video is Circle K´s entry. This Retail Vision TV was originally published in Global Convenience Store Focus.
See this and similar videos on retail vision tv.
For more information about the wash & win campaign go to this ideas-to-go article.